What Is A Customer Journey?

So some of you may know that I started a series called what would Charlotte do. Which is basically a series of FAQ questions that I’m asked quite a lot. 

I’ve decided to share them through video so I can talk more about why I believe that answer is the best option. So what I’ve now decided is that I’m actually rather than doing the video. I’m actually going to do them live. And this is kind of like a preview, because it’s going to be going live next Wednesday. So your first to see, but basically this week I’m going to be talking all about what is the customer journey.

As many of you know, I am a huge, huge fan of systems workflows processes, because they simplify everything

But what a lot of people have asked me is actually my customers aren’t buying. They don’t know how to buy effectively. And what they have not done is put together their customer journey. So when I say to them. Okay, so how does your customer journey look like the reply is I don’t really have one. Or this is it, this is I put some stuff out on social media. And then I ask them to buy.

That’s not a customer journey

You really need to hone in on what that journey is and you want to impress because people don’t want mediocre, they want amazing. They want to stand out. You want people to want to work with you. And the biggest way you can do that is through your customer journey.

Your customer journey is getting your customers or your audience from A to Z

So, what does that look like? How are you going to attract your audience, how are you going to nurture your audience? How are you going to impress them to bring them in to get that sell? And what you’re going to after the sell because that’s actually where a lot of people forget is they get the sale. And then they just leave them to it, were actually the easiest and the cheapest way to get more revenue from clients. Is to actually use your existing clients.

That is a lot cheaper than trying to try to get new clients in the door because new clients don’t really know you there’s a lot more persuasion that you need to do

And there’s a lot more work involved and costs, especially if you’re using pay per click or advertising. So, really utilise and think about your retention on that customer journey. And that goes all the way through. So, what a lot of people do is they do part of the journey. Here’s an example, well I’m going to be using social media to attract, and then I’m going to be putting out some content. They’re going to find valuable And then get rushed into the sell. And then yes, some of them may buy, and then when they buy, they kind of get into a bit of chaos around, I don’t really know what I need to do.

Now especially if you’re a service provider, because clients want to be led by you, they want to be told what to do at any given time

So you can incorporate that into your customer journey. And it doesn’t need to be really manual and really time-consuming. That’s the best thing about customer journeys you can automate most of it, and still make it feel very personable.

So I hope that’s helped about What Is A Customer Journey? And as always, if you have got any specific questions that you’d like me to answer then drop me a message and I’ll be happy to do that.

I will be doing this every week so you’ll get kind of a preview before it goes live next week. And the rest of the week will be so.

Next week we will also have two other parts of content that are all around the customer journey so I’m going to be talking about why your customers aren’t buying in a bit more detail from your customer journey. And I’m also then going to be talking about how you can create an amazing customer journey to be able to really stand out from the crowd. So if you’re interested in those then make sure you stay tuned for next week, because they will be going live, then. In the meantime feel free to get in touch if you have any questions.