Should You Remove Nice Too’s In The Customer Journey To Save Time?

Should You Remove Nice Too’s In The Customer Journey To Save Time?

https://youtube.com/watch?v=QewwIZOD7fQ

Welcome to another episode of what would Charlotte do. And today, I am talking about something that I see a lot of online. And it’s probably a bit controversial. Because I’m kind of going against the grain of what everyone says you should be doing.

But there is genius to my logic here

And that’s what I wanted to talk to you about today. So, something that I see a lot of people saying is, when you are creating your customer journey. Or your journey in throughout your business. So whichever journey that may be your marketing journey or your client journey or team journey. Whichever journey that may be but we’re going to base it on our client journey today.

And that is, that in order to save time, you need to really streamline back on the steps that you are taking in your journey. And make it to only be essential steps are taken, and the nice twos are checked out. Now, I want to explain why I don’t agree with this, and I’m going to talk you through it step by step. Because that’s the best way that I can explain why I truly believe that actually there is a lot of space to have nice to use in the journey.

Now, when you’re creating your workflows or your systems to start off with. And you were looking at the steps that are taken.

I agree you should focus on the essential steps

But once you have these essential steps set up, and you look to save time with these steps you look to automate them.

I then believe that you should really be looking at your nice too’s. A lot of the nice too’s can actually be automated as well. So, what I mean by this is when you are creating your workflow concentrate on the essential steps, and then add in your nice too’s and the things that make you stand out. I do not agree that you should only ever concentrate on the essential steps in a journey. And the reason behind this is because if they are your essential steps.

They’re your competitor’s essential steps as well

So how are you going to be standing out when, you’re doing exactly the same thing as what your competitor is over there? The nice too’s are the things that make you and your business unique. So they’re the things that are going to make you stand out above your competitors. And to bring your personality and your values and your mission across.

So I really really believe that there is space for both essentials, and nice too’s. I don’t think that anyone should ever have to make the decision between bumping out the nice too’s. I just believe that you need to make sure that you’re managing your time wisely. And you are looking at automating and you’re utilising automation.

If automation scares you, I get it. It scares, many people

But you really do need to still focus in on creating the automation that then enables you to have a journey that stands out amongst the crowds, and that is going to stand out. Only when you have nice toes not when you are doing mediocre essential steps.

So I hope that helps and I hope that’s given you a bit of food for thought around Should You Remove Nice Too’s In The Customer Journey To Save Time?

I know many people say, No, you need to just focus on the essential steps, and in a way that is true but I really really believe that in order to have the success that you want to have and scalability, you need to have the nice too’s. The things that mean a lot to you so they’re the things that you shouldn’t have to choose to boot out because you want to save time.

Because ultimately, it’s not going to take up any more of your time if you are automating it, it’s going to take time to create it. But that’s it. So, as always, if you have any questions or anything that you want to talk about or discuss, then drop me a message and I’m happy to do that. But until next time, bye.